Vampire Weekend A-Punk

April 11, 2008 at 2:33 pm | Posted in music video | 2 Comments
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I was watching a music video show the other week (I won’t name names, I is too ashamed), and they showed the latest video from Jared Leto’s band Thirty Seconds to Mars, and my gosh, they certainly didn’t spare any expense. It looked like a really expensive clip. And I found myself thinking …  was it really worth it? I don’t know if it made the song any greater. I suppose the most interesting part was straight after this song they played a clip by Vampire Weekend called A-Punk. They obviously haven’t spent a great deal of money, looks like one set, one shot, just some costume changes etc, but it is fantastic. I absolutely love it. This clip just makes me smile.

If you watch the above, watch the drummers they are hilarious!

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Seriously cool video clip

July 20, 2007 at 2:54 pm | Posted in Design, fun, music video, video | 1 Comment

There are some clips that you watch that make you go WOW. That keep you entertained for the whole clip. You are gripped. This video clip is fantastic. It’s by zZz. Thanks to Infosthetics for blogging about it. It’s a one take, one shot music video which had professional gymnasts who performed typical design/film/video editing effects. I am sure all of the editors watching will be going “COOOL!”. It was recorded in front of a live audience as part of the opening of the Stedelijik museum, and that audience watched the whole shoot. Although that is pretty disappointing because as an audience member you w0uld want to look at it from above rather than at trampoline level.

 PS they could only do it in one take!

To Music Video or Not to Music Video?

May 26, 2007 at 10:57 am | Posted in music video | Leave a comment

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That is the question.

A recent story was published in an issue of Alternative press called “Should Bands Bother Making Music Videos”. It was quite interesting to read as it had a range of band members putting forward their opinion as well as members of the public. It was interesting hearing mixed responses from the public, but overwhelming “for music videos” from the bands. I suppose like every medium at the moment, the way in which you can showcase a music video has changed. MTV seen as the major promo for the music video launched in 1981 with its 24hr music video showcase. Now if you look at MTV, they have a range of reality shows, variety shows and other shows. So the the days of just having music videos playing all day every day are gone. Therefore the competition to get shown on MTV with a video is incredibly high. So if you are a band just trying to get your name out there, there is little chance your video can get on there. If you also don’t have a well known director/producer attached to your music video, and a $250K budget then its not looking good. Bring on YouTube.

As Damian Kulash from Okgo demonstrated, you don’t need a lot of money in order to make a great video, and to actually showcase it. As long as the idea of the clip is strong it will have an audience. Their album was released over a year ago and yet this clip pushed them back onto the radar, all through the viral nature of digital.

The great thing is, you can reach a wider audience through this way. Previously if you weren’t shown on MTV it would have been difficult for someone overseas to really know about your band. But now you can reach people all over the world!

Additionally, the days of ‘exclusive’ clips are numbered. If you’re an Aussie, chances are, music videos that are shown in the states or in the UK we probably won’t see them on Video Hits/Rage/JTV for a long time. So we go to YouTube to watch them.

I suppose bands still see music videos as a way to get some form of promotion. But it’s like every piece of content these days, if it ain’t brilliant people will forget it. These days it seems great clips are embedded with revolutionary filmmaking techniques rather than linking the lyrics with the visuals. You just have to point to the Directors Series and you’ll see that these guys produced clips that may not necessarily have anything to do with the song, but have great animation techniques, special effects or are just cool.

I tend to agree with Troy Sanders from Mastodon when he says that “We view our records as soundtracks. Creating videos is a perfect way to establish meaning of a song through visuals.” It’s a way for people to realise what a song would look like in pictures rather than words.

PS I was a bit disappointed with the public comments on the subject, but I suppose it demonstrates the divide between what bands show in clips and what the public want to see. You have some people says “How else are we supposed to see if the band members are hot?” O…K…

Chemical Brothers – Believe

May 23, 2007 at 12:04 am | Posted in music video | Leave a comment

When I first saw this clip I nearly freaked out. What beautiful cgi. I love the fact that the machines seem to have weight whenever they take a step. The actor is brilliant in this clip. I was not a big fan of the song, but the clip made me love it.

Crrreeeeppppyyy.

Yidcore Rock

May 16, 2007 at 5:15 am | Posted in music video | Leave a comment

Now I have to give a plug. For work purposes we began conversations with the lovely Myki at Vice, and discovered his little punk band Yidcore.  What an awesome name. I love when people have secret identities. I am actually a punk fan, so was pleased to hear that other people in the media/advertising/communications industry also love punk. Hooray!! It’s funny how many people have alternative lives, people have other hobbies that they do outside of work to have some form of creative outlet.

PS mine is filmmaking

Simple, great, music video

April 20, 2007 at 4:17 am | Posted in music video | Leave a comment

Gotye: Hearts a Mess.

By the lovely people at PictureDrift http://www.picturedrift.com.au/news.php Brendan Cook.

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