Brands go underground

April 26, 2007 at 5:26 am | Posted in fun | Leave a comment

I read about this great initiative supported (funded) by 5boro, Zoo York, Volcom and Red Bull on EMERGE

It’s an indoor skate park for skaters to go to to escape the crap weather whenever it hits. The catch is that it is a private skate park, which means you need a key. Only the people with the keys can use it. It’s great to see brands acknowledge the need for a place like this, and also maintaining the level of “underground” or “coolness” by keeping a secret access policy.


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