Brands go underground

April 26, 2007 at 5:26 am | Posted in fun | Leave a comment

I read about this great initiative supported (funded) by 5boro, Zoo York, Volcom and Red Bull on EMERGE http://emerge.influxinsights.com/.

It’s an indoor skate park for skaters to go to to escape the crap weather whenever it hits. The catch is that it is a private skate park, which means you need a key. Only the people with the keys can use it. It’s great to see brands acknowledge the need for a place like this, and also maintaining the level of “underground” or “coolness” by keeping a secret access policy.

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